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Employee Spotlight: Five Minutes with Content Producer, Mark Lugris
It’s hard to believe we at Content Boost were able to get our hands on this globetrotter. After working as journalist and editor in Connecticut, in 2000, Content Boost Content Producer Mark Lugris...
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How Long Can a Brand’s First Impression Last?
Six years ago I was invited on a golf trip for the first time with a group of other highly enthusiastic golfers like myself. The trip destination changes every year and in my inaugural year, it so...
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Taylor Swift, Master of Her Brand
This past Sunday morning, pop music behemoth Taylor Swift wrote an open letter to Apple, explaining why she was not making her most recent smash hit album, “1989,” available on the company’s streaming...
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Get the Boss to Say ‘Yes’ to Content Marketing
In just a few weeks, we will be holding our third iteration of our Content Boost Content Marketing Crash Course, a one-day educational seminar providing marketers with the opportunity to learn about...
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How Brands Are Using Your Memory to Their Advantage
Is it just me, or are video ads getting more ridiculous by the second? I often find myself streaming my entertainment rather than watching live TV in order to avoid advertisements. However, despite my...
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Why My Road Trip Got Me Thinking About Content Marketing Strategy
In my opinion, there’s almost nothing quite like getting out on the open road, when everything feels new and the possibilities for adventure are endless. I just recently enjoyed the incredible...
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In Case You Missed It: Highlights From Today’s Content Boost Crash Course in NYC
Today the Content Boost team stormed NYU’s Kimmel Center ready to convince business leaders to say “yes” to content marketing at the third Content Boost Crash Course. What they found, however, was that...
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Why I’m Not Buying McDonald’s Branding Shift
As the national and global populations have become increasingly aware of the benefits of healthy eating, fast food chains have had to find ways to re-invent themselves to remain viable. But perhaps no...
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Lessons From The Donald: Don’t Trump Up Your Content
It is ironic that the most business-savvy candidate in the 2016 presidential race also appears to be the least adept at branding. Donald J. Trump, 69, an American real estate tycoon, television host,...
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How I Got Hooked On Benefit Cosmetics
Hi, my name is Diana Bishop and I am a Benefit Cosmetics addict. This is my story. I’ll admit I’m not what you would typically dub a “girly girl” and so I’ve never been one to cake on pounds of makeup,...
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Target’s “OCD” Holiday Sweater Stirs Up Controversy
If there is one thing people love about the holidays, it’s ugly sweater parties (or maybe that’s just me). And, over the years, Target has met consumers’ unfashionable, but festive, demands by selling...
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The Super Bowl Is Over. Next.
There were plenty of impressive statistics from the big game last night. The Denver Broncos, for instance, became the ninth NFL franchise to win three Super Bowls. Denver also won the game with just...
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How to Make the Most of Client Testimonials for Brand Engagement
When a third party touts your brand message, it’ll hit home with your key targets a lot sooner than anything you say. Sorry, but that’s the cold, hard truth. Most audiences are inured to the slick...
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How to Humanize Your Brand With Storytelling
You’ve heard it before: The best way to attract new customers and strengthen relationships with existing ones is by connecting with them in a deeply human way. Often, though, establishing a human...
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I’m Supposed to Look at Playboy for the Articles Now?
What happens to a business when its preeminent product becomes passe? Just ask Playboy founder and editor-in-chief Hugh Hefner. The 90-year-old magazine magnate agreed to stop publishing images of...
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